THE STORY BEHIND THE BRAND


Beauty executives Benjamin Bernet & Pierre Jeand’heur have been great friends since their Parisian childhoods. Raised in artistic families, they witnessed the creativity and hype of Paris’ flamboyant late 80’s and early 90's, before both moving to New York City about fifteen years ago.

One evening in early 2015, trying to define what a sexy woman is, they came to the conclusion that - like most men - what truly stopped them in their tracks were confidence, elegance, allure, and… legs, and sexy legs at that! But how could a woman who wasn’t genetically blessed with lean, glowy, beautifully toned legs work with what she had to reach her best legs yet?


And so was born Say Hello to Sexy Legs.